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Admissions, Communications & Marketing Conference

Date: 4/11/2019    Start Time: All Day    End Time:     Location: Chesapeake Bay Academy

Telling Your School's Story

With the independent school admissions landscape ever shifting, it is essential to continue the conversations about the current trends, gathering and analyzing the data, and effective ways to tell your school’s story and keep on pointe in the marketing arena.

VAIS brings together national experts to support the efforts of admissions and marketing/communications teams in VAIS schools. With a shifting landscape, it is always good to keep abreast of national trends, data and effective approaches to telling and marketing the unique story of each school.


Day One:      Thursday, April 11: 10:00 AM - 4:00 PM
Day Two:      Friday, April 12: 8:30 AM - 12:00 PM


Heather Hoerle, Executive Director & CEO, The Enrollment Management Association
Heather became EMA’s executive director in 2011. Working with the leadership team, she sets a clear direction for the staff, espousing gold-standard service to members and pushing for us to continuously innovate. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals. Since joining EMA, she has led us through several steps to modernize the organization itself and professionalize the admission and enrollment industry. In that time, we have restructured our management, rebuilt our IT infrastructure, enhanced our SSAT test development processes and procedures, launched an elementary level SSAT, grown the use of the Standard Application Online to bring more families to the independent school community, and published groundbreaking research in the field of enrollment management.  For Heather's Full Bio

Emily Cretella, The School Storyteller and Founder/Owner of Cursive Content Marketing
Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com.

Here is the Preliminary Schedule to date.

Chesapeake Bay Academy
821 Baker Road, Virginia Beach, VA 23462
Phone: 757-497-6200

    VAIS Members: $250
    NonMembers:   $400

The program registration deadline is Friday, March 29. No refunds after that date. Please see the complete VAIS Cancellation Policy for more details.


Westin, Virginia Beach Town Center
Hilton Garden Inn, Virginia Beach Town Center

We welcome sponsors at the Admissions, Communications and Marketing Conference. If your company wishes to sponsor dinner ($2000), lunch ($1000), or a break ($750), registration is NOW OPEN.


Click here to register for the event

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