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Admission, Communication & Marketing Conference
Date / Time
April 27 - 28, 2020
10:00 AM - 2:00 PM
Madeira School
Participant Fee
VAIS Member /
Non-Member /

Monday, April 27 - Tuesday, April 28, 2020
The Madeira School, McLean, VA

This year's Admission, Communication & Marketing Conference 2020 will be hosted at Madeira School in McLean, VA. For this conference, VAIS in collaboration with the Association of Independent School Admission Professionals (AISAP)
brings together national experts to support the efforts of admissions and marketing/communications teams in VAIS schools. We are pleased to be working with AISAP, an association that addresses the professional concerns of independent and private school admission and enrollment management officers both nationally and internationally.  With a shifting landscape, it is always good to keep abreast of national trends, data and effective approaches to telling and marketing the unique story of each school.

Day One:      Monday, April 27, 2020:          10:00 AM - 4:00 PM
Day Two:     Tuesday, April 28, 2020:            8:30 AM - 12:00 PM


April 27, Keynoter:
Simon Noakes, Founder and CEO, Interactive Schools
Originally from High Wycombe, England, Simon is a digital comms geek, strategic tech incubator, creative wannabe, 80's music playlister! Simon is at the cutting edge of marketing and communications within the international education sector. He is an expert in strategic marketing, thought leadership, social media, brand value, and innovative thinking. He does not follow benchmarks. Success can only be delivered through creating new benchmarks and #inspiringschools. Simon believes that every school is unique, and wants to help tell their #SchoolStories. He continues to be a beacon in the implementation of effective marketing strategies, and has been credited with increasing engagement & brand reach of some of the world’s leading Independent Schools. Simon is a regular speaker and contributor on the subject of digital marketing, social media and mobile apps - and is a key driver in the #FutureSchool. Our kids will be doing jobs that don’t exist. Are you preparing them?

April 28, Featured Speakers:

Angie Jackson, Positioning Strategist, Crane, Atlanta

Angie is a cross-channel advertising expert with a degree in communications from Indiana University and 15 years in educational marketing. In her tenure with CRANE, Angie has achieved impressive results for more than 100 institutions. Over half of these partnerships included either campaign consultation or philanthropy support. Her experience is supplemented by Angie’s profound sense of purpose—every decision she makes is attuned to the central question of “To what end?” Her insight, pragmatism, and contagious energy make Angie a natural at ensuring that good ideas turn into functioning solutions that reach the right audiences.

Mark Bryant, Chief Executive, The Incrementum Group, LLC

Mark brings extensive expertise in Internet marketing and revenue generation to The Incrementum Group, LLC. His industry experience as both a marketer and a technologist enables Mark to develop focused, results driven campaigns for our clients.

Prior to founding The Incrementum Group, he was Vice President of Business Development and Strategy for Mark developed and managed new revenue channels and helped develop on-line marketing strategies for what was at the time the largest Internet Sporting Goods retailer. Prior to this role, Mark was a founding member and Vice President of Merchandising for, an e-commerce retailer which was purchased by

Prior to his life in the Internet Marketing world, Mark spent 10 years in Management Consulting with Accenture (formerly Andersen Consulting) in the Global Retail Practice. While at Accenture, he worked with Fortune 500 retail clients to develop and implement effective merchandising and advertising strategies.

The combination of Mark’s Internet and Marketing Strategy background provide invaluable knowledge to clients.

Anyone with responsibilities in admission, communications and/or marketing

Preliminary Schedule


Madeira School
8328 Georgetown Pike
McLean, VA 22102

VAIS member schools:  $325
Nonmember schools:    $425

The program registration deadline is Friday, April 10. No refunds will be issued after this date. For more information, see the Cancellation Policy.


   *always love the opportunity to meet others in my field and engage and exchange ideas.

As someone new to the Admission role it was very nice to meet others in the same field and in local schools as well. I felt that the speakers and activities were extremely helpful. Wonderful venue   and atmosphere throughout the two days.

the conference was really helpful and a great way to network with counterparts at schools farther away.

This is exactly the type of program I look for with PD. Congratulations on a terrific workshop!

    *It was an outstanding conference - I would do it again.


The Admissions, Communications and Marketing Conference is a great place to showcase your goods, services and gain exposure to administrators in Virginia K-12 independent schools. Your company logo will be displayed on this page and in print on-site to participants. You will also get to mingle with the participants at the lunch, reception and dinner (only for those who sponsor an event, does not include any "table only" sponsors). Listed are a variety of sponsorship levels. To register, scroll up and click on the Exhibitor Registration button.

Dinner Sponsor, Monday, April 27: $2000
Lunch Sponsor, Monday, April 27: $1200 
Reception Sponsor, Monday, April 27: $1000 
Breakfast Sponsor, Tuesday, April 28: $ 700 

Table Only (1 lunch included): $ 600

***To join us as a sponsor or exhibitor at the ACM Conference, please scroll UP and click on the Exhibitor Registration rust-colored button.***

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