Admissions, Communications & Marketing Institute
Thursday, May 5, 2022, 9:00 AM - 12:00 PM

Join your colleagues for the 2022 VAIS Admission, Communications, & Marketing Conference, May 5, 2022. This Virtual ½ day Program features a Keynote Address from Maggie Jackson, Director of Admissions, Hawken School, Cleveland, Ohio, and a lively session on legal hot topics with Sara Schwartz of Schwartz Hannum, PC. The event also includes concurrent sessions on Inbound Marketing, Enrollment Retention, Strategic Communications, and more.  Breakout discussions will connect you with VAIS peers and event speakers for collegial discourse. 


Maggie Jackson is the Director of Admission at Hawken Upper School in Gates Mills, OH. Maggie joined Hawken in 2018 from a position abroad, where she served as Dean of Teaching and Learning and, later, as Assistant Head of School at an international school. Prior to her work abroad, Maggie worked in college admissions in the Midwest for nearly a decade and received her Master’s Degree in Education. The third generation of women in her family to believe and work in progressive education, Maggie was drawn to Hawken for its history of whole-child education, its dedication to character development, and its promise to value and grow students who go out into the world and do good things.
During the COVID-19 Pandemic, Maggie quickly became versed in pivoting large-scale admission events into virtual programming and began presenting on the topic for the Association for Independent School Admission Professionals (AISAP) and other professional organizations. She is also the author of a whitepaper on the topic. Since that time, Maggie has been invited to speak and present on admission events and virtual open houses in an effort to share information throughout the profession during these challenging times.

Sara Schwartz is the Founder and President of Schwartz Hannum PC, a law firm founded in 1995 and based in Andover, MA, that specializes in education, employment, and labor law.  In the course of representing more than 250 educational institutions across the United States, Sara has become a trusted advisor to Heads of Schools, Presidents, Chairmen of the Board, Deans, Business Officers, and others as independent school and higher education leaders tackle and resolve matters of school governance, student and employee disciplinary matters, risk management, sexual abuse allegations, and the myriad compliance documents such as enrollment agreements, school bylaws, student/parent handbooks and more.  Sara is a cum laude graduate of both Yale College and Harvard Law School.  She began her legal career at the law firm of Ropes & Gray in Boston, after completing a federal court clerkship with The Honorable William Young in Boston.  In 2013, Sara was selected by Massachusetts Lawyers Weekly as a Top Woman of Law.  Sara has also been selected for inclusion in Massachusetts Super Lawyers® as a top Labor and Employment attorney for over ten years.  

View the schedule .

Registration includes a half day of informative speakers and time for networking. Registration deadline is Tuesday, April 26.

VAIS Member       $50            
Non-Member $100